How to Find New Clients and Keep the Ones You Already Have During the Pandemic and Beyond

How to Find New Clients and Even Keep the Ones You Already Have During the Pandemic and Beyond

Finding new business and retaining your current clients is hard enough work as it is. However, this has undoubtedly been made more difficult by the coronavirus pandemic. Not only is client turnover much higher these days (for obvious reasons), but many businesses are also hesitant to commit to new contracts and relationships with so much economic uncertainty. This isn’t to say that finding new clients is all but impossible at present. Rather, you need to tweak the way you do business and prove that what your business offers is worth it. Let’s see how you can make this happen.

Think Out of the Box

Desperate times call for desperate measures—or at least, creative ones. The COVID-19 pandemic has been awful for businesses and workers alike. But though clients may seem few and far between these days, there’s still no shortage of people and businesses who need to get things done. Positioning yourself accordingly will ensure that they come to you.

  • There is no doubt that switching gears is necessary as you adapt your business to better survive the new normal.
  • Despite the challenges brought on by COVID-19, it’s also a great time for innovation, and it would do you and your business well to take a ride on this wave.
  • You’ll need to proactively respond to the challenges to keep your clients and be more compelling to new ones.
  • Most importantly, communicating with clients, both old and new, will now require more empathy and sensitivity.

Harness the Power of the Internet

In the age of social distancing, the internet has arguably become the lifeblood of business. It’s high time to get on the technological bandwagon to keep your work and business flowing and your client base growing.

  • There’s no better time than now to take your work online to weather the pandemic and maybe even grow beyond it.
  • You can make great use of reputable job websites to find new clients and grow your business.
  • Better yet, use freelance job boards to connect with companies hiring remotely, even as COVID-19 rages on.
  • And don’t underestimate the power of social media as your networks can also be a real goldmine of potential clients.
  • Connect with Bootstrapp to find additional funding to help maintain cash flow and grow your business.

Take It Up a Notch

Just because you’re operating out of your home, doesn’t mean that you don’t have to make an effort at professionalism. In fact, taking measures to keep things professional as you work and operate your business can do wonders for your productivity, which, in turn, can increase the quality of your output and service. 

  • Home office costs may be the last thing you want to commit to right now, but this is actually an investment toward your productivity and, ultimately, success.
  • These days, you can even attract more business without leaving your home office.
  • You’ll definitely want a home office that inspires productivity.
  • Investing in productivity apps and tools is a must, too, to keep you focused and, by extension, your work running smoothly.

Ultimately, the pandemic will end, but there’s no telling what your industry and business, in general, will be like at that time. But by giving your work and your business the right tweaks, you prove your adaptability and improve your chances of success. 

Guest post by Derek Goodman from

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